Coke Unit Taps CM for Minute Maid

Campbell Mithun is working on a project for Coca-Cola’s Minute Maid brand, its first work for the beverage com pany, confirmed shop president Les Mouser.

The Minneapolis shop is owned by the Interpublic Group, which in December was tapped to act as a “creative con sultant and idea generator” for Coca-Cola’s Coke Classic brand.

Sources said the project involves CM’s KidCom unit and is promotions-related.

CM’s work for the Houston-based brand is not expected to threaten Leo Burnett’s relationship with Minute Maid, sources said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in