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Coca-Cola, IBM and Microsoft again scored win, place and show honors in this year’s Interbrand ranking of the 100 Best Global Brands.
Among other highlights, BP fell off the list and Hewlett-Packard jumped into the top 10 for the first time.
The list, based on “a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation,” according to Interbrand, showed some big movers over the course of 2009-2010.
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