Coke Tests Lounges In Pursuit Of Youth

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NEW YORK Coca-Cola, already a big believer in branded entertainment, is teaming up with Clear Channel Radio in a co-sponsorship deal that it hopes will bring some “energy” to two of its brands.

As part of a Dallas pilot program, “lounges” inside Clear Channel studios have been created and named after two Coke brands: the Tab Energy Lounge and Full-Throttle Garage.

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