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It’s become a social network rite of passage: users “donate” their profile photos to support causes they feel strongly about, ranging from protests in Iran to Conan O’Brien’s dispute with NBC.
Now, Coca-Cola hopes to ignite a similar outpouring as part of a marketing campaign for Earth Month.
Coke is seeking to raise $200,000 for the Ocean Conservancy over the course of the month with a Facebook campaign that encourages its 1.5 million North American fans to change their profile photos to ocean images.
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