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Coca-Cola has re-assigned two key marketing executives just days before the company unveils a new marketing initiative at its bottlers’ meeting in Atlanta.
Chief marketing officer Charles Frenette was named president, Greater Europe Group, succeeding William Casey, who resigned and will continue as a Coke consultant. Stephen Jones, who has worked in several marketing positions overseas for Coke, replaces Frenette.
The moves come as Coke gets ready to launch its Ignition 2000 program and introduce the “Enjoy” campaign.
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