Coke Shifts Dasani Business to Anomaly

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NEW YORK Coca-Cola is moving its Dasani water brand from WPP Group’s Berlin Cameron/Red Cell to independent Anomaly, the client said.

In exchange, Berlin Cameron will have expanded duties on Coke Classic, which it has handled as lead creative agency in the U.S. since February 2003.

The company spent $155 million in U.S.

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