Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The strategy for Coke Classic’s 2003 ad campaign is based on “authenticity” and “being real,” a concept that will be illustrated by a mix of celebrities and regular people acting “down to earth” in a series of spots, sources said last week.
“It’s about real life, real friends, real family, real experiences,” said one executive.
Interpublic Group’s Mc Cann-Erickson is the agency for Coke Classic, but taking the lead on this effort is WPP Group’s Berlin Cam eron/Red Cell.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in