Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK — Coca-Cola is sending retiring Baltimore Orioles third baseman Cal Ripken Jr. to bat in a national TV spot set to break next week for Coke Classic. The spot will continue Coke’s current “Life tastes good” tag with a baseball twist.
Creative is from McCann-Erickson, N.Y. Spending was not revealed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in