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Coca-Cola USA has yanked off the air three of four “pop-top” summer promotional spots created by Leo Burnett, after the client decided they were out of step with the overall brand strategy.
Replacement spots from IPG’s McCann-Erickson break today with two more commercials rolling out this month, a Coke representative confirmed.
Burnett’s ads broke in mid-May and were set to run through July 31, the height of the summer selling season when bottlers depend on the biggest volume surge.
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