Coke, Pepsi Resolve Ad Dispute

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NEW YORK PepsiCo’s Gatorade said it reached an out-of-court settlement with Coca-Cola late yesterday over a disputed commercial for Coke’s Powerade Option sports drink. Terms of the agreement were not disclosed.

The settlement followed Coke’s move to pull the ad in question and modify the language of a second spot.

“Our primary concern is to ensure that consumers are accurately informed about the benefits of a functional sports drink, and we are satisfied with Powerade Option’s decision,” Cindy Alston, vice president of equity development and communications at Gatorade, said in a statement.

The





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