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In a move designed to significantly expand its limited presence on the Internet, Coca-Cola Co. is poised to choose an interactive agency to handle online media planning and buying for its brand portfolio.
Blue Marble ACG, part of The MacManus Group, and Thunder House Online, McCann-Erickson’s interactive division, both in New York, met with Coke executives last week for a final pitch in the seven-figure assignment, sources said.
Thunder House executives had no comment. Calls to Blue Marble and Coke were not returned by press time.
Coke is one of the heavy spending advertisers noted for largely ignoring the Web and its potential to reach youth.
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