Coke Up to Old Tricks

Interpublic Group may not make what sources said is a September target date to break a new Coke Classic campaign because the client has asked it to incorporate ideas from WPP Group’s Berlin Cam eron/Red Cell.

“We’ve stated since April that we’re not going to put a time line against a new advertising campaign,” a Coke representative said.

Although IPG was named “creative partner” on Coke Classic in December 2000 and taps several of its ad agencies for Coke Classic work, Berlin Cameron presented storyboards and scripts on the brand within the last two months, sources said.

In a recent statement, Steve Heyer, president and COO of Coca-Cola Ventures, said Berlin Cameron “developed insights into the youth market that we think may be relevant to the advertising for Coke Classic.”