Coke Kicks Off $150 Million Potter Effort

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ATLANTA–As expected, Coca-Cola said Monday that it will launch three new spots beginning Oct. 15 in support of its $150 million marketing effort linked to the Nov. 16 release of Harry Potter and the Sorcerer’s Stone.

Two Coke-branded spots, “Subway” and “Paper Route,” per Leo Burnett, Chicago, will promote the “Hogwarts Castle Adventure” sweepstakes.

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