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ATLANTA In a ceremony at the Great Wall of China yesterday, Coca-Cola said it has renewed its sponsorship of the Olympic Games through 2020.
The agreement requires an undisclosed cash payment from the Atlanta soft drink giant to the International Olympic Committee, which organizes the event, and in-kind services from the company. In return, Coke retains its exclusive marketing rights for non-alcoholic beverages at the events and can use the Olympic symbols and mascots in its advertising.
Coke
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