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NEW YORK–The Coca-Cola Co. Friday is expected to unveil a sweeping global agency realignment that comes at the expense of Bcom3’s Leo Burnett and D’Arcy Masius Benton & Bowles as well as Wieden + Kennedy. The consolidation is intended to “anchor” most of its brands at two holding companies-WPP Group and Interpublic Group, sources said.
Portland, Ore.-based Wieden is expected to lose its Diet Coke and Powerade accounts. U.S. spending on the agency’s global Diet Coke business is estimated at $25 million: Powerade at $60 million.
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