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NEW YORK Coca-Cola, which has a history of playing catch-up in burgeoning beverage categories, is getting into the unsweetened, flavored-water category early with the launch of Dasani Essence.
Debuting in February, Dasani Essence will have no sugar, calories or preservatives. Its three flavors — lime, strawberry kiwi and black cherry — will each carry a hint of all-natural fruit flavor.
Unsweetened flavored waters experienced 400 percent growth during the past two years, per Nielsen (for the 12 months ending in November).
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