For Coke creative slot, McCann looks inward -- Bruce Nelson Emerges As Possible Leader Of Coke Creative Team Within Agency

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McCann-Erickson/N.Y. is in the nascent stages of forming a new worldwide creative team to work on the Coca-Cola account.
Sources said that with the departure of Gordon Bowen several weeks ago, the agency is considering expanding the duties of several McCann creatives who work on the Coke Classic business.
At the same time, sources said that McCann is still in negotiations with several top-level creatives at other agencies. The McCann changes are expected to be completed over the next two or three weeks.
“We anticipate some changes to take advantage of our creative strengths,” said John Dooner, president and chief operating officer of McCann-Erickson Worldwide, who declined to elaborate.


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