For Coke creative slot, McCann looks inward -- Bruce Nelson Emerges As Possible Leader Of Coke Creative Team Within Agency

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McCann-Erickson/N.Y. is in the nascent stages of forming a new worldwide creative team to work on the Coca-Cola account.
Sources said that with the departure of Gordon Bowen several weeks ago, the agency is considering expanding the duties of several McCann creatives who work on the Coke Classic business.
At the same time, sources said that McCann is still in negotiations with several top-level creatives at other agencies.

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