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Third time’s a charm. At least, that’s what Coca-Cola is hoping as it rolls out the third tagline in four years for its flagship brand.
“Make it real” will replace 2-year-old “Real” when new Coke Classic ads air Tuesday during Fox’s American Idol season premiere, the client confirmed. The new tag is designed to be “a call to action to inspire drinkers,” said a source. “This is [Coke’s] attempt to integrate the brand back into popular culture.”
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