Coke Bottler, Bobcats Ink Marketing Pact

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

ATLANTA Coca-Cola Consolidated, the nation’s second-largest bottler of Coke products, has signed an exclusive multi-year marketing agreement with the Charlotte Bobcats, the NBA’s newest franchise, making Coke the official soft drink provider of the team, the company said.

The deal includes exclusive distribution of Coca-Cola products at all Bobcats home games and the placement of Coke’s Sprite brand logo on the team’s basketball court.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in