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Campbell Mithun has added assignments from Coca-Cola to do “exploratory and strategic” projects for possible new products, as well as work for Fresca, sources said.
Separately, sources indicated that Coke is reaching out beyond lead agency McCann-Erickson for ideas on the main brand. As many as six Interpublic Group of Cos. shops recently met with the client in Atlanta to discuss ideas on the “Life tastes good” campaign, according to sources, because the client has been dissatisfied with concepts presented during the past two months by McCann.
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