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CHICAGO Coca-Cola North America has tapped independent agency Barkley Evergreen & Partners to handle its NCAA sponsorship, the shop confirmed.
Though the Kansas City, Mo., agency has handled projects for various groups at the Atlanta-based beverage giant, the assignment is the first ongoing commitment from the company, according to the shop.
“We’ve been proving ourselves by providing smart ideas and executing creatively on a number of different projects,” said Joe Sciara, senior vice president at BE&P, in a statement.
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