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Original oil paintings by American artist Norman Rockwell, commissioned by Coca-Cola in the 1930s, were reproduced for window displays in drugstores where Coke was sold and on calendars as part of promotional giveaways from bottlers.
Starting April 27, the company will again offer these reproductions to the public. This time they will be auctioned for charity on eBay, with the proceeds going to the Metropolitan Atlanta Arts Fund, which supports arts organizations in the greater Atlanta area.
“There are Coke collectors around the world, and offering these pieces on eBay makes them available globally,” said Melinda Massey, project manager at Coke’s Atlanta headquarters.
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