Coke Agencies Learn Their Fate

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

After months of negotiations and weeks of uncertainty among its ad agencies, Coca-Cola has finally revealed its new global agency roster, naming IPG and WPP “worldwide partners.”

The long-awaited brand realignment involves 24 brands, 12 agencies and the reallocation of nearly $800 million in worldwide billings.

IPG, as expected, emerged as the big winner.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in