Cohn Godley Bows Pro Bono Campaign For Chosen Charity

The Advertising Club of Greater Boston last week took the wraps off its annual public service effort, promoting the Children’s Trust Fund’s Fathers and Family Network.
The campaign, donated by Cohn Godley Norwood in Boston, includes a 30-second TV commercial, radio spots, print ads, posters and transit and outdoor executions.
Print ads show side-by-side, black-and-white photos of a father and his child with the headline, “Anyone can be a father. It takes time to be a dad.” The campaign’s toll-free number connects callers to the Children’s Trust Fund and offers a free, eight-page brochure that gives tips on parenting and lists of resources.
The Children’s Trust Fund supports more than 100 parenting programs in the Bay State aimed at preventing child abuse. –Sarah Jone