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Boston Agency to Unveil Simple Ads; Ugg Work Being Developed
BOSTON–Deckers Outdoor Corp. last week named Cohn Godley Norwood agency of record for its Simple and Ugg lines of footwear. The Boston agency had handled those brands on a project basis.
The announcement followed the conclusion of a review for the client’s better-known Teva brand, which was awarded to Odiorne Wilde Narraway & Partners in San Francisco [Adweek, June 8].
Cohn Godley initially participated in that review, but agency officials said the shop withdrew before the final round to focus on assignments under way for Simple and Ugg.
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