‘Cog,’ ‘Real Men’ Reign at Clio TV, Radio

MIAMI Continuing its dominance of award shows this season, Wieden + Kennedy’s “Cog” received the TV Grand Clio at the TV & Radio Gala at the Clio Festival here tonight. DDB’S “Real Men of Genius” campaign took the Grand Clio in radio for the third year in a row.

“Cog,” by W+K’s London office, has already won best of show honors this year at the Andy Awards and The One Show, as well as a gold Lion at last year’s International Advertising Festival in Cannes. The two-minute film shows a chain reaction of car parts culminating in a Honda Accord rolling down a ramp.

“[Cog] was a fresh approach to cars,” said Dan Pawych, TV & Radio juror and creative director of Downtown Partners DDB in Toronto. “It has what I call the ‘wow’ factor. You look at it and go ‘wow.’ “

TV & Radio jury chair Bob Isherwood commended the “Real Men of Genius” campaign. The spots in the long-running Budweiser campaign that won the Grand Clio were “Mr. Way Too Much Cologne Wearer,” “Mr. Really, Really, Really Bad Dancer” and “Mr. Next Day Carpet Installer.”

“It was just a grand slam,” the worldwide creative director of Saatchi & Saatchi said. “Every ad was great. … It’s very relevant to beer drinkers.”

In the TV category, a total of 121 Clios were awarded: 23 gold, 28 silver and 70 bronze. Ten radio Clios were given out, including two gold, which both went to “Real Men of Genius,” one silver and seven bronze awards.

W+K won the most gold awards, five, in addition to the Grand Clio: one for “Cog,” three for “Gamebreakers,” the David Fincher-directed Nike spot by the Portland, Ore., office, and one for a Nike campaign created by W+K in Amsterdam, “Frisbee,” “Hoops” and “Football.”

DDB won three golds, each from a different office. The Chicago office earned one for its “Real Men of Genius” TV campaign (including “Mr. Giant Taco Salad Inventor,” “Mr. Silent Killer Gas Passer” and “Mr. Way Too Much Cologne Wearer”). DDB Espana in Madrid earned one for a spot for the Volkswagen Beetle Cabrio and Downtown Partners DDB garnered one for “History” on behalf of Labatt Breweries.

Saatchi & Saatchi also took home three golds, all by its Sydney office, for work on its Toyota Landcruiser spot, “Snakebite.”

TBWA also earned three golds. TBWA\Chiat\Day in Playa del Rey, Calif., won two: one for the Apple Ipod campaign presenting silhouettes of people dancing and one for a campaign for Sony PlayStation 2 showing what would happen if items from a computer game were used in real life. The London office earned a gold for its PlayStation 2 “Mountain” spot.

Ikea was honored as Advertiser of the Year. For the second year in a row, DDB Chicago was named Agency of the Year, and DDB picked up the Network of the Year honor.

Adweek‘s parent company, VNU, owns the Clios.