Coffee, Tea And Torts

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Targetbase Marketing, part of Irving, Texas-based M/A/R/C Group, has unveiled a traditional campaign for a decidedly nontraditional endeavor.
Print and in-store poster executions from Targetbase bring attention to Legal Grounds, a Dallas storefront that operates as both a coffee shop and a law office.
No, patrons do not get legal advice from busboys working their way through law school. Dallas attorney David Musslewhite co-owns the cafe with wife Leslie Murphy and offers customers a choice of two different menus: one for “coffee drinks, teas and desserts; the other [for] speeding tickets, uncontested divorces and other legal services,” according to Targetbase.
Examples of ad copy: “Some fighters of injustice have telephone booths.


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