Adapting to Crisis

Coffee Brands Are Adapting as Consumers Opt to Brew at Home

Though it began with lockdown orders, experts think the trend will continue

a red coffeemaker on a gray background — Since people aren't able to drink their coffee in-store anymore, they're instead buying the coffee and brewing it themselves at home.Getty Images/ChefBoyRG

July 27, 2020

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People tend to drink coffee where they are, which lately hasn’t been on campus, in the office or meeting friends at local cafes. They’ve been home.