Coffee Brands Are Adapting as Consumers Opt to Brew at Home

Though it began with lockdown orders, experts think the trend will continue

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People tend to drink coffee where they are, which lately hasn’t been on campus, in the office or meeting friends at local cafes. They’ve been home.

This shift in location has brought about a change in how consumers get their daily dose of caffeine. Dunkin’s and Starbucks’ physical stores have suffered, but their lines of at-home coffee products have not. From March through June, U.S. retail sales of packaged coffee were up 17.9% compared to the same period last year, according to Nielsen.

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This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.