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CreativeOndemanD has installed Alejandro Vitale as director of integrated marketing. Vitale’s responsibilities at the Coral Cables, Fla., shop will include new business development and cultivating strategic business alliances. Prior to joining COD, Vitale worked at accentmarketing in Miami, where he supervised the General Motors Public Policy account for the U.S. Hispanic market. His international experience includes serving as country manager for Shandwick’s/TJG’s Buenos Aires, Argentina, operation, and as account director at Hill & Knowlton’s Buenos Aires office.
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