Cocciolo Named Third Top Creative at Goodby

SAN FRANCISCO — Harry Cocciolo, a former creative director at Leagas Delaney in San Francisco, is rejoining Goodby, Silverstein & Partners as one of its top creative directors.

Cocciolo, 38, will be one of three top creatives at Goodby along with Steve Simpson and Jamie Barrett. He will report directly to Jeff Goodby and Rich Silverstein and work on such accounts as Pacific Bell/SBC, worth more than $100 million.

“I really love the place,” Cocciolo said. “It was only my second job in the business. I work the same way they work and we have the same DNA. It feels very familiar and it feels very good. They’ve always been good at what they do and their desire to do great stuff has never changed. They want to make things that capture audiences.”

Agency president Jeff Goodby could not be immediately reached.

Cocciolo worked at Leagas Delaney San Francisco from 1997 to 2001, and left with three other top executives when the shop decided to try and find a global buyer. He has been away from advertising for almost a year, although he has occasionally freelanced. Cocciolo previously worked at Goodby from 1992 to 1997 on such accounts as Got Milk!, Polaroid, Sega and Major League Baseball.

“They’ve always wanted to do good work on any side of an account,” he said. “Everyone there has a goal to do something great and I’m happy to be coming back.”