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Coca-Cola is returning to the Super Bowl next year with fresh creative, a spokesperson for the brand confirmed to Adweek.
The concept of new creative is a change from some of the brand’s previous big game spots. Last year, Coke ran a recycled 30-second spot, “Classic Love Story.” The ad featured Coke Zero and Coke Life products alongside different food pairings. The spot landed on Adweek’s list of The 5 Worst Ads of Super Bowl LI, mostly because consumers had already seen that work.