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ATLANTA Coca-Cola plans to launch an advertising campaign here next week to attract Hispanic residents to its downtown museum and exhibit, The World of Coca-Cola, the company said.
The Lanza Group in Atlanta will create and produce print and radio ads in Spanish for the campaign. The quarter-page print ads will run in area Spanish-language newspapers, and the 60-second radio commercials will air on several Spanish-language stations. The work will run through Oct. 15, the last day of national Hispanic Heritage Month.
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