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LONDON—There’s usually a point in my day, just after lunchtime, where I go to the fridge and crack open a nice cold can of Diet Coke.
It’s become somewhat of a lockdown ritual since I’ve been working from home—which probably speaks volumes for just how limited my opportunities for breaking up the day have become.
As much as I enjoy it, I’d be pushing it if if I said drinking my one can a day was an “uplifting” experience—but that’s the sensation that Coca-Cola has centered on with its latest energetic, brightly colored, surreal ad by Wieden+Kennedy London.
The ad aims to portray the “indescribable” feeling of opening a can but without words, after a poll found 25% of people in Britain say the taste and experience of drinking a Coke is just that.
The
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