Coca-Cola Teams Up With League of Legends to Create a Flavor for Gamers

The launch is part of the brand’s Coca-Cola Creations collaborative platform

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In many video games, players who overcome challenges like solving puzzles or winning fights are rewarded with experience points that make their characters more powerful. Now a new limited-edition product made by Coca-Cola with League of Legends publisher Riot Games imagines what that gaming milestone would taste like.

The new flavor, Coca-Cola Ultimate Zero Sugar, launches on June 7 across North America, Africa, China and South Korea. The U.S., Canada and Mexico will also receive a full-sugar version of the drink.



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