Coca-Cola Targets Online Hate in Its #MakeItHappy Super Bowl Campaign

Kid President, Danica Patrick among stars of the teasers

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

If you've spent more than three seconds on the Internet, you know it can be a pretty horrible place, swarming with cyberbullies and trolls who've turned comment sections into rotting hate-fests and people's own personal social pages into sources of despair.

Coca-Cola hopes to change all that—or at least, steer things in a different direction—with its 2015 Super Bowl campaign.

The soft drink company revealed Monday that it won't be unveiling its 60-second in-game spot, by Wieden + Kennedy, until it airs nationally on the game.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in