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If you've spent more than three seconds on the Internet, you know it can be a pretty horrible place, swarming with cyberbullies and trolls who've turned comment sections into rotting hate-fests and people's own personal social pages into sources of despair.
Coca-Cola hopes to change all that—or at least, steer things in a different direction—with its 2015 Super Bowl campaign.
The soft drink company revealed Monday that it won't be unveiling its 60-second in-game spot, by Wieden + Kennedy, until it airs nationally on the game.