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The location world is bigger than just Foursquare and Facebook. And on Black Friday, Coca-Cola is kicking off a campaign with up-and-coming location-based gaming app SCVNGR.
SCVNGR is a smartphone app that lets users earn points and rewards by completing challenges in the real world.
Coke is using the system in 10 malls nationwide, where visitors will be greeted with signs inviting them to play SCVNGR as part of the brand’s “Secret Formula Challenges” initiative. Folks can earn points toward rewards by accomplishing tasks like taking photos of Coke cans.