Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The location world is bigger than just Foursquare and Facebook. And on Black Friday, Coca-Cola is kicking off a campaign with up-and-coming location-based gaming app SCVNGR.
SCVNGR is a smartphone app that lets users earn points and rewards by completing challenges in the real world.
Coke is using the system in 10 malls nationwide, where visitors will be greeted with signs inviting them to play SCVNGR as part of the brand’s “Secret Formula Challenges” initiative. Folks can earn points toward rewards by accomplishing tasks like taking photos of Coke cans.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in