Coca-Cola Wants You to Recycle Soda Bottles. That Won't Keep Plastics Out of Your Body

In an Earth Day campaign, Bill Nye shows what an ideal recycling system looks like—but our reality is far from it

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It’s Earth Month, and we all know what that means. Every brand on the planet wants to talk to you, dear gentle consumer, about how much they love the environment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in