Coca-Cola Wants You to Recycle Soda Bottles. That Won't Keep Plastics Out of Your Body

In an Earth Day campaign, Bill Nye shows what an ideal recycling system looks like—but our reality is far from it

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It’s Earth Month, and we all know what that means. Every brand on the planet wants to talk to you, dear gentle consumer, about how much they love the environment.

Coca-Cola released a beautiful ad this week animated by Mackinnon & Saunders, the production company behind movies like Fantastic Mr. Fox and Corpse Bride. It’s also voiced by America’s favorite scientist, Bill Nye. The 3-minute film features a plastic rendition of the “science guy” walking viewers through an ideal recycling system.

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