Coca-Cola Hits Reset Button in Global Esports Deal With Riot Games

The soft drink giant shows off new skills after past missteps in reaching gamers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Cola-Cola knows the usual media channels don’t provide a meaningful, direct connection to younger, mobile-centric audiences around the world. The marketing game, so to speak, has changed.

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