Coca-Cola Brings Back Personalized Bottles, With Four Times as Many Names

Sales of 20-ouncers jumped 19 percent last year

It was a popular stunt, to say the least. Last year's "Share a Coke" campaign, featuring personalized names on bottles, helped Coca-Cola achieve the largest year-over-year growth in 20-ounce packaging in it history—more than 19 percent.