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It was a popular stunt, to say the least. Last year's "Share a Coke" campaign, featuring personalized names on bottles, helped Coca-Cola achieve the largest year-over-year growth in 20-ounce packaging in it history—more than 19 percent.
So, of course they're bringing it back, in a much-expanded format.
The campaign returns this month with 1,000 popular names replacing the Coke logo on 20-ounce bottles of Coca-Cola, Diet Coke and Coke Zero. That's four times as many names as last year.