Coca-Cola Betting New Drink Isn't A Lemon

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NEW YORK–This month, Coca-Cola begins shipping its newest innovation, Diet Coke with Lemon, nationwide. The drink, which debuted in the Midwest last month, was originally slated to hit shelves this past summer. However, the cola giant delayed the launch as it tinkered with the formula.

Diet Coke with Lemon will receive print and out-of-home ads, per Wieden + Kennedy, Portland, bearing the tagline “Introducing Lemon.”

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