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NEW YORK Dial Corp.’s Coast soap this week launched an online BMX game on its newly redesigned Web site in an attempt reach a younger audience, including extreme sports enthusiasts.
The Activision game, called Coast BMX Full Grind, lets players tally a high score by performing a set of BMX moves and air tricks. By collecting bars of Coast soap along the way, it gets easier for players to jump higher and perform advanced tricks.
GSD&M, Dial’s ad agency since 2001, was responsible for the updated Web site (www.coastsoap.com).
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