Coalition Looks For A Better Way To Push Pills

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Just how many prescription drug ads featuring a doctor discussing a pill’s risks and benefits will viewers tolerate before growing bored and tuning out?

A coalition of medical marketing agencies fears that a combination of current federal rules governing direct-to-consumer ads, safety concerns over drugs like Vioxx and increased scrutiny of the ads by the CEOs of drug companies following last year’s adoption of voluntary principles from the drug industry’s trade group are stifling the ability of agencies to deliver effective messages to consumers.

The Coalition for Healthcare Communication—which includes the American Association of Advertising Agencies, American Advertising Federation,...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in