Coach Plays for Bank of Louisville

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University of Louis-ville basketball coach Rick Pitino is a man on the go in Kleier Communications’ new campaign for the Bank of Louisville.

“Rick Pitino is a brand representing success, passion, energy,” said Tom Herndon, creative director at the Louisville, Ky., shop. “We’ve borrowed that equity for the Bank of Louisville.”

Two 30-second spots airing on local television, supported by print and point-of-sale materials, break this week and accelerate during the upcoming college basketball season.

“A Day in the Life of Pitino” portrays the coach in pinstriped suit and power tie, entering a chaotic office.

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