The Co-founder of Bonnaroo Discusses His Best Program of 2012

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Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought The Distillery, a small Chicago creative agency founded by Agency.com alum PJ Loughran. Adweek spoke with Rich Goodstone, co-founder of Superfly and head of its marketing group, about the growing importance of live events to advertisers; Superfly’s work with brands like JetBlue, Intel and Mattel beyond its festivals; and the recent acquisition.

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