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NEW YORK Should you desire, the next big Britney story could become fodder for a T-shirt courtesy of CNN.
Visitors to CNN.com might notice an unfamiliar T-shirt logo next to headlines of stories that included video content. Clicking on the shirt icon leads to a CNN store, where users can have the headline emblazoned on a T-shirt with the tagline, “I just saw it on CNN.com,” and a time stamp of the story’s posting. CNN is selling the American Apparel shirts for $15.
The project arose from a brief to build awareness and drive traffic to the organization’s online video offerings and communicate that the site houses more than just news videos, said Andy Mitchell, vp, interactive marketing at CNN.
“Every
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