CNA in Talks With 4 Agencies

The Chicago-based insurance company began its review earlier this fall, said Olga Levin, assistant vice president of corporate services. Other than confirming that there are four finalists, Levin declined to elaborate on the review.

The incumbent is Margeotes|Fertitta + Partners, New York, which is not defending the account, said president and CEO George Fertitta. CNA hired Margeotes two years ago to create a corporate-identity campaign.

CNA also works with MARC USA in Chicago, which does projects for some of the company’s smaller business units. MARC is not involved in the review.

While CNA spent about $10 million on measured media in 2001, spending through August of this year was just $7,000, according to CMR. The assignment could involve a lot of collateral work, sources said.