C+M's Jarvis Puts Pieces In Place For Image Revamp

John Jarvis isn’t the first Colle + McVoy leader to lay out plans to land more consumer accounts. But in his first five months on the job at the Minneapolis agency, he’s got a head start, adding two executives from some of the city’s top shops and a new account with greater creative potential than any in C+M’s agribusiness base.

Jarvis, who took over as president of the MDC Partners agency in March, has installed two top lieutenants in new posts, hiring former Carmichael Lynch associate creative director Mike Fetrow as executive creative director and ex-Kerker partner Christine Fruechte as director of client services.

Last month, C+M, whose agribusiness clients include Cenex and New Holland, won the Minnesota Lottery’s $7 million account, besting two crosstown shops, Omnicom Group’s BBDO and independent The Foley Group, as well as independent Barkley Evergreen & Partners in Kansas City, Mo.