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TechWeb, the technology news network division of Manhasset, N.Y.-based CMP Media, today introduced DataPop, a marketing technology that encourages user click through by alleviating some of the persistent irritations of banner ads. The new DataPop technology will appear on TechWeb sites such as NetworkComputing.com, InformationWeek.com and InternetWeek.com.
According to Mike Grover, director of marketing for TechWeb, “people don’t click on ad banners because they’re very task-oriented. It isn’t that they aren’t interested; they just don’t want to interrupt what they’re doing.”
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