CMOs Stress the Role of Community in Marketing Right Now

Discord, Riot Games and Lululemon joined Adweek’s CMO Summit

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During the pandemic, ideas of community have shifted largely online. This has been a boon to internet-based companies, but a serious challenge for ones that relied on in-person gathering in the “before times.”

Discord has been one winner of the pandemic economy, surging in user base and valuation. The company has shot up from 100 million monthly active users in June to 140 million in December. It has a $7 billion valuation and reportedly spurned a $12

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