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With Earth Day around the corner, marketers from some of the world’s largest brands including Unilever, Reckitt, Diageo and Mastercard have signed up to take the lead in ensuring their companies help tackle climate change.
The World Federation of Marketers (WFA) has created the “Planet Pledge,” in which marketers commit to lead their brands’ response to environmental protections, such as offering greener products and services, and steering consumer behavior towards sustainability.
Already, 10 CMOs from Bayer, Danone, Diageo, Dole Packaged Foods, Mastercard, Ørsted, Reckitt, Telefónica, Tesco and Unilever have joined the “Race
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